Project: Logo Design & Visual Brand Identity
Elevate your Organization’s visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect your mission and vision.
| Time Frame: | 2-6 weeks |
| Deliverable Type: | Visual Design Assets |
| Skills Needed: | Graphic Design |
Project Deliverables
Consultation regarding the Organization's current branding and desired branding objectives
Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
High-resolution logo delivered electronically (in formats for digital and print use)
You can add additional details about what you need when you post this project.
You need this if:
You need a logo or want to update your existing logo
You want consistent fonts, colors, and graphics to use in your marketing and communications materials
You want to update your existing style guide or create a new one
The Right Professional for this Project
- Experience creating logos
- Portfolio examples of graphic designs
- Proficiency with design software such as Adobe's Creative Cloud
What you give
What you should have prepared
- Clearly articulated branding goals and target audience
- Preliminary design preferences and examples of logos or brands you like
- Ability to share any existing marketing materials and style guides
What you get
$4,817
Based on general market rates for professional contractors, we estimate that it would cost you about this much to outsource this work.
35
Based on the scope and complexity of this project, we estimate that it would take about this long to complete the work on your own.
Typical Project Plan
Prep: Distribution of Prep Materials
- Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
- Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
- Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
- Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
- Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
- Volunteer Manager selects one of the design options and provides feedback
- Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
- Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
- Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
- Volunteer Manager reviews the draft guidelines and provides feedback
- Professional incorporates feedback and prepares the final version
- If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use